Internet Marketing – Building a Amazon Kindle Business

The Amazon Kindle has opened up a huge area of opportunity for internet businesses. The Kindle has revolutionised the way that millions of people buy their reading matter, which can be instantly delivered to their device minutes after purchase.  When you think carefully, it’s an ideal area to focus an Amazon Kindle business strategy.

Never listen to anyone who says you cannot make a profitable business out of selling information. This is simply a matter of deciding you’re going to do it, and then you put your mind to it and make it happen. When you publish the right info products, you can use them to advance your cause or just sell for a profit. And this all leads up to doing business with Amazon at their Kindle Store. There’s a lot of competition in all niches, so don’t let that bother you and just do what you want to do and make money.

This is obviously where you need to start – the Kindle Home Page on Amazon.

Amazon Kindle Business

You can find excellent cover designers that will not charge a lot, and this is an important investment. This is all about marketing, and your design will help or hurt your sales so it’s smart to do this. Amazon has all kinds of uses for your cover, and this actually helps them make more money from your book.   Have a look at the your competition, for example check the best business books on Kindle and look at their covers and presentations.

Most people who are new to IM have not the slightest idea about designing or even using graphics software, so just outsource this to a professional.  Don’t waste time on learning skills you don’t need instead focus on something core like your Kindle advertising strategy. There are more places you can market your Kindle book, and this means outside of Amazon. Find all the good forums that allow signature links, and then just join them and start posting. There are mailing lists and other places where you can build blogs or buy advertising. JV possibilities are all over the place, and this also includes social media.

There are some restrictions

You should also think about having your ebook proofed by someone who does this for a living. A proofreader’s primary job is to find grammar, spelling and syntax errors, and this is not the same thing as hiring an editor. A proofreader doesn’t spend much time critiquing the quality of your content, so if you want to make sure that your content is error free-in terms of spelling and things like that. If you’re on a budget, then you just do it yourself and do the best you can and it should be all right.

Sometimes you can find markets are restricted even for digital goods, you may have problems accessing sites for marketing and advertising purposes. These are normally due to geographic restrictions based on your IP address. However using a VPN you can access any of these sites, similar to these instructions about how you can use American DNS for Netflix.

Hey, ebook publishing is a lot of fun even though it’s work, and Amazon Kindle makes it easy to do. Amazon is very affiliate friendly, and they were the first to do affiliate marketing on the web. Don’t forget that you can just keep going and writing ebooks and selling them on Amazon. If you don’t fancy writing your own, sign up for an Amazon affiliate account and start promoting popular titles directly – you’ll not make as much money on each sale but Amazon volume can certainly add up.

Gerald Maximans
http://identityvoucher.co.uk/

The Face of Power

Power and politics are a normal part of organisational life. Power can be two faced. On the one hand it can be very negative, and this is probably the prevalent view of power in organisations. When power is negative it results in harm to others as someone, or some group relentlessly pursues a course of self-interest. The outcome of such power plays is a win-lose situation.

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The other face of power is positive. It is a social construct that rather than seeks self-interest, instead turns power outwards to empower others. Those in a position of power will balance self-interest with the interest of others, engaging in open collaboration, alliance building and cooperation resulting in a win-win outcome.

For anyone involved in organisational life, the encouragement is to ensure that the positive use of power, and the empowerment of others is deployed. This can be enabled by acting out the belief, that cooperation and shared problem solving has a positive performance outcome for the business, whilst at the same time increases power available to both individuals and the organisation as a whole.

Furthermore, for those in positions of power, they must ensure that they focus on creating a healthy and balanced organisational environment that demonstrates key values of trust, integrity, openness and dignity in all its relationships. This includes those internal to the organisation such as employees, shareholders and contractors but also those external to the organisation in regards to customers, partners and suppliers.

It is important that leaders seeking to use tools like those demonstrated here –  to learn the strategies required to develop positive power tactics, influence and behaviours necessary and demonstrate alternate ways in which power dynamics can operate within the organisations setting.

The impact of such positive use of power in the organisational setting can be far reaching. Not only can it add value to the stakeholders in the business, improve the sustainability of organisational performance but it also enables the organisation to be more humane and effective.

 Edward Collins

Author of IP Cloaker